What the Hawg

(Formerly Sweet & Spicy Butt Rub)

Sweet, smoky, and just the right amount of sassy, What the Hawg is the ultimate pork rub. Brown sugar brings the caramelized crust you crave, while a balanced blend of spices adds warmth, depth, and a gentle kick that keeps you coming back for more.

This rub was made for low‑and‑slow cooks—think ribs that glisten, pulled pork that melts, and chops that taste like they came straight off a championship pit. It’s the perfect marriage of sweet and heat, crafted to make pork shine in every form.

Perfect for: ribs, pulled pork, pork chops, tenderloin, bacon, baked beans, and roasted veggies.