What the Beef
Broccoli to Brisket, this versatile blend has you covered. Use it to bring out the savory soul of a slow-smoked brisket or add a kid-approved crust to steamed broccoli.
Taste the Geek
Bold Small‑Batch Spices for Flavor Lovers & Backyard Grill Geeks
From Broccoli to Brisket, Acorn Squash to Atomic Wings, our blends are crafted in Texas and built to pass the family test.
Shop the LineupThe Lineup
What the Cluck
From Asparagus to Air-Fried Wings, this herbaceous, all-natural blend is the ultimate poultry partner. Whether you're roasting a whole chicken or charring fresh asparagus, it delivers a bright, savory finish that's kid-tested and pitmaster-approved.
What the Blazes
Apple Slices to Atomic Wings, for those who live life on the spicy side, this blend delivers a balanced, fiery punch that transforms the ordinary into the extraordinary. Use it to ignite Buffalo wings or add a surprising kick to fresh fruit.
What the Hawg
Acorn Squash to the All-Day Butt, formerly our Sweet & Spicy Butt Rub—because we still believe every butt deserves a good rub, and some like it spicy. This blend balances brown sugar sweetness with a playful kick, perfect for everything from glazed veggies to that 10lb pork shoulder.
From Family to Flavor
What started as one man’s mission to cook for his family grew into a brand rooted in love and packed with bold, honest flavor. If you believe food should mean something, you’re in the right place.
ESTD 2016
Crafted in Texas, USA